ULTRA FACIAL
CREAM

The Air Paris team was tasked with developing an innovative, high-impact social media campaign for Kiehl’s best-selling product, Ultra Facial Cream.

Drawing inspiration from classic after-school specials and science fair aesthetics, we produced a series of upbeat, "snackable" experiments that put the hero product to the test in unexpected ways. To support the launch, I also helped create a suite of supplemental content, including educational videos and social posts that used telegraphic and metaphorical imagery to highlight specific product benefits.

Client: Kiehl’s/L’Oréal. Agency: Air Paris NYC. Concept, art direction & design: Michael Burk. Additional direction: Jeannie Chung. Photography & video: Greg Vore. Prop Styling: Wendy Schelah. Editing, VFX & sound: Nomad. Social Strategy: Maria Vorovich.