KIEHL’S
CALENDULA

Kiehl’s partnered with Air Paris to develop a comprehensive video and social suite for their best-selling Calendula collection. Building on the franchise's established aesthetic, we created a series of films and stills designed to communicate the products' soothing and refreshing benefits through rich textures, visual metaphors, and immersive sound design.

The final delivery included a hero brand film and product stills, alongside a library of social-first assets—including GIFs, lifestyle flatlays, and model-led "how-to" regimen videos—to ensure a cohesive and tactile presence across all digital touchpoints.

Client: Kiehl’s/LOréal. Agency: Air Paris NYC. Art direction: Michael Burk. Creative Oversight, Kiehl’s: Cécilia Maurin-Waters. Photography & video: Cory Maywalt. Editing & Sound: Jose Cota at Juice Studios. Producer: Riley Carithers.