CBD & ULTA
LAUNCHES
Client: Beekman 1802
RoleS: Art Director, Designer
Beekman 1802 partnered with Air Paris to develop a comprehensive digital suite for two major milestones: the launch of their CBD line and their retail debut at Ulta. To create a visual identity that felt fresh yet inherently "Beekman," I designed a gridded collage system inspired by the brand’s iconic gingham logo.
This patchwork aesthetic allowed us to weave together product photography and textural video to tell a specific story for each of the seven featured products. The final delivery included a series of launch and how-to videos, along with digital banners for both the Beekman 1802 and Ulta homepages, successfully translating the brand's heritage into a modern retail environment.
Client: Beekman 1802. Agency: Air Paris NYC. Concept, direction & design: Michael Burk. Creative Oversight, Beekman 1802: Ayesha Bshero & Brad Farrell. Photographer: Bryan Edwards. Prop Stylist: Elyse Remenowsky. Editing & animation: Matthew Price. Production: Blink LA.
HOLIDAY GIFTING
Client: Beekman 1802
Role: Art Director
Beekman 1802 partnered with Air Paris to develop a diverse content suite promoting their holiday gifting franchises. For their popular goat milk-based "Goat Poop" chocolates, we leaned into a nostalgic, humorous aesthetic, utilizing vintage holiday decor and a tongue-in-cheek voiceover to create a high-impact, "thumb-stopping" social media campaign.
Beyond the chocolate launch, we produced a series of product-specific videos and cutdowns highlighting the brand’s holiday gift sets and advent calendars. This included creative assets for their collaboration with Schitt’s Creek, celebrating the unique connection between the show’s "Rose Apothecary" and the real-life Beekman 1802 flagship store.
Client: Beekman 1802. Agency: Air Paris NYC. Art/Creative Direction: Michael Burk. Creative Oversight, Beekman 1802: Ayesha Bshero & Brad Farrell. Photographer: Taka Igarashi. Production: Air Paris.
