M·A·C GIRLS
CLIENT: M·A·C Cosmetics
RoleS: Art Director, Designer
As Associate Design Director at M·A·C, I led the creative launch of a new eyeshadow franchise centered on six fictional “M·A·C Girl” personas. To give each character a distinct voice, I worked alongside artist Mat Maitland to produce personality-driven animated films that captured their individual aesthetics and attitudes.
The campaign’s visual identity combined primary photography by Amy Troost—with makeup by Isamaya Ffrench—and supplemental imagery I captured to support the animations, social media, and global in-store displays. By mixing surreal motion graphics with high-fashion photography, we created a rich, multi-dimensional world for each palette.
Client: M·A·C Cosmetics. Art Director: Michael Burk. Beauty photographer: Amy Troost. Additional photography by Michael Burk. Designer/Animator: Mat Maitland. Additional designs by Michael Burk.
Risk Taker, directed by Mat Maitland. Original photos by Michael Burk.
Classic Cutie, directed by Mat Maitland. Original photos by Michael Burk/Amy Troost.
Raver Girl, directed by Mat Maitland.
Pretty Punk, directed by Mat Maitland.
Qween Supreme, directed by Mat Maitland. Original photos by Amy Troost.
Smarty Pants, directed by Mat Maitland.