HELLO KITTY
50th
MANI-VERSARY

O·P·I collaborated with Sanrio to celebrate the 50th anniversary of Hello Kitty through a limited-edition collection of professional and consumer nail shades. As the creative lead, I translated Sanrio’s iconic brand assets into a playful, high-energy visual system for print, visual merchandising, and social media.

By pairing branded graphics with festive props, we developed a cohesive suite of content that supported the global launch across O·P·I’s digital channels and at major retail partners, including Amazon, Ulta, and Target.

Art/Creative Direction: Michael Burk. O·P·I SVP/GM: Rekishia Jessup. O·P·I Chief Creative Officer: Sandra Monteparo. O·P·I Creative Director: Alex Freund. O·P·I Director, Global Editorial: Jessica Druck. Photographer: Cydney Cosette. Prop Stylist: Shelby Kay Reed. O·P·I Senior Designer: Nick Hendrickson. O·P·I Creative Operations Lead: Jeannie Higa. Shoot producer: Ashley Woebler.