LET COLOUR
TAKE FLIGHT

M·A·C Cosmetics partnered with Air Paris to launch a high-energy global campaign for their customizable eyeshadow palettes, specifically tailored for international Travel-Retail locations.

LET COLOUR TAKE FLIGHT celebrates how inspiration can be found anywhere—from the classically "pretty" to the unconventional. M·A·C pro artists developed 26 unique makeup looks on 13 diverse models, each one paired with global photography that served as its creative spark. To ensure a truly localized feel in airports worldwide, the campaign showcased over 80 eyeshadow shades and featured graphics in nine languages across three distinct regional variations.

Client: M·A·C Cosmetics. Agency: Air Paris NYC. Creative Lead: Bike Bayer. Art direction & Design: Michael Burk. Copywriting: Kaity Wong. Beauty photographer: Mikael Schulz. Product photographer: Matthew Chaves. Makeup: M·A·C Senior Artists team. Video edit, sound & effects: WAX. Additional visual effects: Siling Zhao.