ULTRA FACIAL
OIL-FREE CREAM

The Air Paris team developed this social media campaign for Kiehl’s Ultra Facial Oil-Free Gel Cream, focusing on its performance in hot, humid climates. To illustrate the product’s ability to hydrate without shine, we collaborated with 1stAveMachine Brazil to build a quirky, miniature world. The campaign features tiny characters finding relief in icy oases created by the product jars, set against extreme backdrops like sweltering city streets and desert sands. This playful narrative was supported by a suite of lifestyle imagery captured by photographer Keate.

Client: Kiehl’s/L’Oréal. Agency: Air Paris NYC. Concept & art direction: Michael Burk. 3D animation: 1stAve Machine Brazil. Creative Oversight, Kiehl’s: Cécilia Maurin-Waters. Still life photography: Keate. Production: Air Paris NYC.