GAZELLE
FT. KATE MOSS

To promote the return of the iconic Adidas Gazelle, 1stAveMachine was tasked with creating a hero film centered on Denzil McNeelance’s 1993 portrait of Kate Moss. Working under director Maxime Bruneel, I "hacked" and digitally collaged the original image into numerous iterations. We then brought these concepts into the physical world, recreating the shot on set with body doubles and custom textiles featuring my designs. These digital assets and live-action footage were ultimately combined and animated by Brunch Studio to create a surreal, postmodern work of art.

Client: Adidas. Agency: Johannes Leonardo. Production: 1stAveMachine. Director: Maxime Bruneel. Director of Photography: Luis Arteaga. Art Direction: Maxime Bruneel & Michael Burk. Graphics design: Michael Burk. Motion Design: Damien Martin & Almir Nago at Brunch Studio. Production Designer: Rosie Turnbull. Original photo of Kate Moss by Denzil McNeelance.